[ Live product ]

UX Friction Is Why RWA Hasn't Gone Mainstream Yet.

Haia embeds an agentic layer into your RWA product with onboarding, compliance and asset management without the friction that kills conversion.

Haia
[ Challenge ]

High entry barrier & UX complexity

Haia removes fear and friction from Web3, making success the default, increasing MAU and transaction volume.

Challenge
[ We Can Do ]

Key features

Agentic Onboarding & Guided Flow

Haia guides them step-by-step, answers questions, and offloads customer support.

Legal & Compliance Copilot

Haia handles common legal/compliance questions using your knowledge base instead of escalating to support.

KYC + On-ramp/Off-ramp

Haia walks users through KYC and fiat entry/exit directly in the conversation, reducing drop-off and manual ops.

Unified Crypto + RWA Portfolio

Instead of a “single-purpose RWA app,” Haia provides full crypto functionality and tokenized-asset management in one interface.

Chain-Agnostic RWA Access Layer

Haia delivers a single multi-chain access point to tokenized assets regardless of the underlying network or issuance stack.

Instant Availability in Haia

RWA section is available right inside Haia to your existing user base and automatically to all future users without separate onboarding.

Team

Sergei Gorovenko

Sergei Gorovenko

Founder

Angel investor with 20+ years experience, focus is on fintech, blockchain and Web3 innovations.

Andrei Nalichaev

Andrei Nalichaev

CEO

Blockchain builder with 7+ years in Web3, 600+ pitches shaped, designing DAOs, ve-mechanics.

Lana Kovalski

Lana Kovalski

CMO

CMO with 9+ years in crypto, driving growth for exchanges, DeFi and Web3 projects.

Alexander Kalinovski

Alexander Kalinovski

CTO

AI & Blockchain Solution Architect for 20+ years, focus is on Web3, DeFi and scalable systems.

Ilia Frolov

Ilia Frolov

Head of Partnerships

Design lead with 7+ years experience, focus is on creating modern UI across Web2 and Web3.

[ Let's Connect ]

Explore what Haia can unlock for you

Finance is moving faster than most can track. We're here to make sure you're ahead of it — not catching up. Curious what this could look like for your product? So are we.

Photo
Ilia FrolovHead of Partnerships

We're ready to discuss about how you become part of what's next in finance.